Make the smallest move into uncertainty.

It lives in the notes app on your phone, or in a spreadsheet you open late at night. You've researched it and priced it, and you've told almost nobody, because telling someone would start the clock.

You will never know how much opportunity you lost while you were deciding. It doesn't show up on any statement. So start with the smallest move. Three steps, not fifty. One change, kept. Every day spent planning is a day the problem charges you and pays you nothing.

Chapter 8 covers why big goals aren't the problem, starting before you raise the money, one hour to fix a failing project, and what to do when every option is bad.